If you run a small business in Jurupa Valley, you’ve probably heard the term EDDM tossed around by mailing companies. Here’s what it actually means, how it works, and why it’s one of the most cost-effective ways to reach local customers.

What Is EDDM?

EDDM stands for Every Door Direct Mail, a USPS program that lets businesses deliver postcards or flyers to every address along a specific mail carrier route — without needing a mailing list. Instead of buying names and addresses, you simply choose the routes that cover your service area, and the Postal Service delivers to every household on them.

Why Businesses Use It

Traditional direct mail requires a purchased list, which can be expensive, outdated, or incomplete. EDDM skips that step entirely. Because it reaches every home on a route, it’s especially effective for businesses that serve a defined local area — restaurants, dentists, auto shops, salons, and home services — where nearly any nearby household could become a customer.

How the Process Works

At a high level, EDDM follows a simple path:

1. Pick your routes. Carrier routes are selected based on the neighborhoods you want to reach.
2. Design your mailer. The piece has to meet USPS size and format requirements for EDDM.
3. Drop it at the post office. EDDM mailers are handed directly to the local post office serving those routes, rather than mailed individually.
4. Delivery to every address. The mailer goes out to every home and business on the selected routes, typically within about a week.

Where the Cost Savings Come From

Two things make EDDM affordable compared to traditional addressed direct mail: no list-purchase cost, and USPS’s EDDM postage rate, which is lower than standard First-Class or addressed Marketing Mail. That’s before even factoring in shared mailers.

How Jurupa Connect Makes It Even More Affordable

Jurupa Connect takes EDDM a step further. Instead of one business paying for an entire mailer on its own, up to 11 local businesses share a single postcard that goes to every home in Jurupa Valley. Each business gets its own dedicated ad space, but the print and postage cost is split, which means a fraction of the price of running EDDM alone — with no mailing list, no design headaches, and no minimum order size to worry about.